Sarah Sweetman is a photographer who specialises in exquisit family portraits. From pregnant mothers, to newborns and families. Having seen her work, and listening to her speak about it – it was apparent she had a gift for capturing special moments in beautiful photos for families to treasure.
So for her logo I used some of her photographs to create the silhouettes of various people. I then had them interact with a butterfly – a fleeting moment captured – and created the tag line that went with it.